What We're About
Unlike video companies that do anything and everything, we focus on the specific needs of our clients first and build relevant strategies around their specific situation.
We take our time to
break down and
understand your
operation
Manufacturing, transportation and logistics are complex, ever-changing industries. We take our time to break down and understand your operation and act more as a creative partner and collaborator than a videographer.
We develop specific
plans of action catered
around your business
We develop specific plans of action catered around your business's unique needs and use video as the fulcrum to bring you to next level.
Video is the king at
communicating your
value
Video is the king at communicating your value and should be viewed as an investment rather than an expense. When implemented effectively, a comprehensive video campaign can yield an incredible return on investment (just see our case studies.)
Case Studies | Porfolio
Fulfillment Express
Fulfillment Express is a 3PL fulfillment company that recently developed some unique proprietary software in an effort to maximize their output and efficiency. Since pioneering the system and launching it internally, they have seen productivity boosts up to 300% for certain tasks. We partnered with Fulfillment Express and produced a series of videos showcasing their 'Picking Cart System', 'Kiosk System' and overall company story. Notably the 'Picking Cart' system which has virtually erased human error from the equation when preparing orders in nearly any warehouse. The series of videos we have developed are currently being used to showcase their innovations to the world across social media, conferences, trade shows, email campaigns and more.
"They have seen productivity boosts up to 300% for certain tasks."
Smart Swing
"The video strategies we've put in place are gaining interest from film studios, amusement parks, medical equipment manufacturers, app development companies and more..."
Smart Swing allows a user to combine their natural golf swing with patented VR backed componentry that lets you measure every feasible element of your swing and adjust accordingly. Smart Swing combines analog and digital technology masterfully with a unique application that can be used with or without a VR headset. As a startup, the initial financing and interest has been there and the product shows tremendous promise. Smart Swing's founders have been working with us in an effort to bring about a vision for their product that will astonish potential customers in its versatility. The video content we create will help secure future investment and financial backing for the product. The video strategies we've put in place are gaining interest from film studios, amusement parks, medical equipment manufacturers. app development companies and more as the possibilities for this technology go well beyond a golf club.
Bella Contracting Services
"...they saw a 4x1 ROI boost in their ad spend with the only new variable being the addition of our video content."
Bella Contracting is a construction company specializing in commercial contracting and advanced demolition services. They wanted to see the business expand into a nationwide company and we proposed video as way to scale the business and reach their goals. Our strategies revolved around creating and implementing solutions with a focus on positioning our video content for them as their primary method of converting leads to sales calls. Within our first month working with Bella Contracting, they saw a 4x1 ROI boost in their ad spend with the only new variable being the addition of our video content.
Sensor Brite
When we initially connected with the Sensor Brite team back in 2016, their primary concern was commissioning the right video producer to create videos that would not only boost sales but also build awareness and drive interaction for the brand online and on TV. One of the many commercials we produced for them, particularly the 'Overlite' spot, was televised nationally for nearly two years while other Sensor Brite commercials have aired all over the world in various languages. Due to the brand's strong video implementation, Sensor Brite has grown into a national brand sharing retail space in stores like Home Depot and Bed Bath and Beyond.
"Due to the brand's strong video implementation, Sensor Brite has grown into a national brand sharing retail space in stores like Home Depot and Bed Bath and Beyond"
Marmon Rail & Crane
"Videos examples like this are building considerable interest for what was previously a largely unacquainted audience."
Marmon Rail & Crane is a subsidiary of a Berkshire Hathaway company specializing in the development of custom rail and crane tooling. They have been revamping these industries from within and their teams have spent years rejuvenating and overhauling rail locomotives and industrial crane technologies. Lately their focus has been the conceptualization of state-of-the-art products never before implemented into industrial rail operations. Marmon contracted us to create an array of video content to promote their exciting new line of products. The Derail Light is one of many ideations Marmon Rail & Crane has developed and video examples like this are building considerable interest for what was previously a largely unacquainted audience. By creating and distributing content that speaks directly to their rail yard consumer, effective solutions like the Derail Light are becoming commonplace for their customers.
JanFence
"This video-based strategy has contributed to a measurable boost in leads across the board..."
JanFence is northern New Jersey's premiere fencing installer and supplier that has been in business since 1955. We were initially approached by their senior management to help produce a local TV commercial. We worked closely with them to understand their marketing process and sales goals and ended up proposing an over-arching video marketing strategy to be implemented over the course of 6 months. Because of this new video backed approach, they now have a consistent flow of high-quality video content to distrubute across their marketing channels on a consistent basis. We have been able to split test all of this content for them and in turn understand the type of content that resonates with their ideal customer. This video-based strategy has contributed to a measurable boost in leads across the board for JanFence.
Testimonials
Craig Shugert | CEO
LifeWalker Mobility Products
"With New Cape Pictures, every thought and detail from our creative outline was artfully captured in the production, with no idea or concept left to question. Greg and his team's patience and persistence to capture and perfect each scene for our commercial was essential in our efforts to captivate and excite many new customers to purchase our product."
Rishi Khubani
President | ConducTV Brands
Joe Kaplan | Director
One River School of Art and Design
"The New Cape team was professional, efficient and so respectful of my team's time. We went in not knowing exactly what it was that we wanted and they helped us develop a more solid vision for our production and the footage came out beyond our expectations. We can't wait to work with them again - such a smooth and easy transaction with high quality results!"
Danielle Rettino
Marketing Director | REdirect Consulting
Matthew Ripaldi | Executive Vice President
Collabera
“We have worked with New Cape Pictures for years on a dozen or more media projects. They are a real pleasure to work with. Always professional, reliable and deliver projects on time!”
Roger Israni
President | Sensor Brite
Book a Free 30-Minute
Strategy Call
If you are product manufacturer looking to incorporate video to scale your business and build engagement with your audience, then a strategy call is perfect for you. This call is not about selling, it is about listening. Our area of expertise allows us to help a specific type of customer and we don't look to waste time if there isn't synergy between us.
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Benefits of Booking a Strategy Call
It's free with no obligations or commitments. Our objective is to learn about your business and determine if we can offer value up front
Receive a detailed breakdown of how a custom video backed strategy can 5X your business
Understand how to put a system in place that positions your brand as an industry leader and drives interaction consistently through video
Determine whether or not video is the missing piece of your marketing puzzle. If there are other methods outside of our expertise, we will happily refer you to the business better suited for your needs