About New Cape Pictures
Unlike video companies that do anything and everything, we focus on the specific needs of our clients first and build relevant strategies around their specific situation.
Our goal is to
achieve your goals
We take our time to break down and understand your operation and act more as a partner and collaborator than a videographer. Our goal is to achieve your goals.
We develop strategies catered around your business's specific needs and use video as the fulcrum to bring you to the next level.
We develop strategies catered around your business's specific needs
When implemented effectively, video can yield an incredible return on investment
Video is the king at communicating your value and should be viewed as an investment rather than an expense. When implemented effectively, video can yield an incredible return on investment (just see our case studies.)
Case Studies | Porfolio
Smart Swing combines a user's natural golf swing with a patented VR backed system that allows you to measure every variable of the swing. It combines analog and digital technology masterfully with a unique application that can be used with or without a VR headset. As a startup, the initial financing and interest has been there and the product shows tremendous promise. Smart Swing's founders have been working with us in an effort to bring about a vision for their product that will astonish potential customers in its versatility. The content we produce has helped secure future investment for the product. The video strategies we've put in place are gaining interest from film studios, amusement parks, medical equipment manufacturers, software development companies and more as the possibilities for this technology go well beyond a golf club.
"The video strategies we've put in place are gaining interest from film studios, amusement parks, medical equipment manufacturers, software development companies and more..."
"Due to the brand's strong video presence, Sensor Brite has grown into a national brand sharing retail space in stores like Home Depot and Bed Bath and Beyond"
When we initially connected with the Sensor Brite team back in 2016, their primary concern was commissioning the right video producer to create videos that would not only boost sales but also build awareness and drive interaction for the brand online and on TV. One of the many commercials we produced for them, particularly the 'Overlite' spot, was televised nationally for nearly two years while other Sensor Brite commercials have aired all over the world in various languages. Due to the brand's strong video presence, Sensor Brite has grown into a national brand sharing retail space in stores like Home Depot and Bed Bath and Beyond.
Bella Contracting Services
Bella Contracting is a construction company specializing in commercial contracting and advanced demolition services. Senior Management wanted to see the business expand nationwide and we proposed video as way to scale the business and reach their goals. Our strategies revolved around positioning our video content as their primary method of converting leads to sales calls. Within our first month working with Bella Contracting, they saw a 4:1 ROI on their ad spend with the only new variable being the addition of our videos.
"...they saw a 4:1 ROI on their ad spend with the only
new variable being the addition of our video content."
"They have seen productivity boosts up to 300% for certain tasks."
Fulfillment Express is a third party logistics fulfillment company that recently developed some unique proprietary software in an effort to maximize their output and efficiency. Since pioneering the system and launching it internally, they have seen productivity boosts up to 300% for certain tasks. We partnered with Fulfillment Express and produced a series of videos showcasing their innovations, notably their 'Picking Cart' system which has virtually erased human error from the equation in warehouses. The series of videos we have developed are currently being used to showcase their work to the world across social media, conferences, trade shows, digital campaigns and more.
One River School of Art & Design
"...they saw an 80% increase in memberships in just 2 months after adding our video content into their marketing."
Like millions of businesses, One River School of Art Design took a beating during the pandemic losing dozens of students over the course of 2020. We teamed up with the Middletown New Jersey location and developed a video-based solution to help counteract this exodus of student memberships. The content we produced centered around a creative, social and most importantly safe environment for students to continue pursuing their passions. Since implementing this approach, they saw an 80% increase in memberships in just 2 months after adding our video content into their marketing.
"This video-based strategy has contributed to a 20% boost in lead generation across the board."
Jan Fence is one of New Jersey's premiere fencing installers that has been in business since 1955. We worked closely with them to understand their marketing process and sales goals and ultimately proposed a content creation retainer to be implemented over the course of 6 months. Because of this new video-backed approach, they have a consistent flow of high-quality video content to distribute across their marketing channels on a regular basis. We have been able to split test different styles of content against each other and understand what resonates best with their ideal customer. This video-based strategy has contributed to a 20% boost in lead generation across the board.
Craig Shugert | CEO
LifeWalker Mobility Products
"With New Cape Pictures, every thought and detail from our creative outline was artfully captured in the production, with no idea or concept left to question. Greg and his team's patience and persistence to capture and perfect each scene for our commercial was essential in our efforts to captivate and excite many new customers to purchase our product."
President | ConducTV Brands
Joe Kaplan | Director
One River School of Art and Design
"The New Cape team was professional, efficient and so respectful of my team's time. We went in not knowing exactly what it was that we wanted and they helped us develop a more solid vision for our production and the footage came out beyond our expectations. We can't wait to work with them again - such a smooth and easy transaction with high quality results!"
Marketing Director | REdirect Consulting
Matthew Ripaldi | Executive Vice President
“We have worked with New Cape Pictures for years on a dozen or more media projects. They are a real pleasure to work with. Always professional, reliable and deliver projects on time!”
President | Sensor Brite