Helping industrial product manufacturers connect with their market and scale their revenue through powerfully effective video based solutions
Building concepts and strategies around specific needs, not wants
What We're About
Unlike video companies that do anything and everything, we focus on the specific needs of our clients first and build relevant strategies around their specific situation.
Video is the king at
Video is the king at communicating your value and should be viewed as an investment rather than an expense. When implemented effectively, a comprehensive video campaign can yield an incredible return on investment (just see our case studies.)
We take our time to
break down and
We develop specific
plans of action catered
around your business
We develop specific plans of action catered around your business's unique needs and use video as the fulcrum to bring you to next level.
Manufacturing and product development are complex, ever-changing industries. We take our time to break down and understand your operation and act more as a creative partner and collaborator than a videographer.
Case Studies | Porfolio
Fulfillment Express is a third-party logistics distribution company based in Los Angeles. They have recently developed some unique proprietary software in an effort to maximize their output and efficiency within their own operation. Since pioneering the system and launching it internally, they have seen productivity boosts up to 300% for certain tasks. We partnered with Fulfillment Express and produced a series of videos showcasing their picking cart system, kiosk system and overall company story. Notably the "Picking Cart" system which has virtually erased human error from the equation when preparing orders in nearly any warehouse. The video series we have developed for them are being used to showcase their innovations to the world across social media, email campaigns, conferences and trade shows.
"They have seen productivity boosts up to 300% for certain tasks."
"The video strategies we've put in place are gaining interest from film studios, amusement parks, medical equipment manufacturers, app development companies and more..."
Smart Swing allows a user to combine their natural golf swing with patented VR backed componentry that lets you measure every feasible element of your swing and adjust accordingly. Smart Swing combines analog and digital technology masterfully with a unique application that can be used with or without a VR headset. As a startup, the initial financing and interest has been there and the product shows tremendous promise. Smart Swing's founders have been working with us in an effort to bring about a vision for their product that will astonish potential customers in its versatility. The video content we create will help secure future investment and financial backing for the product. The video strategies we've put in place are gaining interest from film studios, amusement parks, medical equipment manufacturers. app development companies and more as the possibilities for this technology go well beyond a golf club.
Bella Contracting Services
"...they saw a 4x1 ROI boost in their ad spend with the only new variable being the addition of our video content."
Bella Contracting is a fast-growing construction firm specializing in commercial contracting and advanced demolition services. When we initially spoke with senior management at Bella Contracting, their ambitions were clear. They wanted to grow into a nationwide company and had realistic marketing goals and budgets in place. Our proposal was to create and implement a video-based solution that would do for them what they couldn't do for themselves. Our focus became developing strategies that positioned video as their method of converting leads to sales calls. Within our first month working with Bella Contracting, they saw a 4x1 ROI boost in their ad spend with the only new variable being the addition of our video content.
When we initially connected with the Sensor Brite team back in 2016, their primary concern was commissioning the right video producer to conceive videos that would not only boost sales but also build awareness and drive interaction for the brand online and on TV. One of the many commercials we produced for them, particularly the 'Overlite' spot, was televised nationally for nearly two years while others have aired all over the world. Due to the brand's strong video implementation, Sensor Brite has grown into a national brand sharing retail space in stores like Home Depot and Bed Bath and Beyond.
"Due to the brand's strong video implementation, Sensor Brite has grown into a national brand sharing retail space in stores like Home Depot and Bed Bath and Beyond"
Marmon Rail & Crane
"Videos examples like this are building considerable interest for what was previously a largely unacquainted audience."
Marmon Rail & Crane is a subsidiary of a Berkshire Hathaway company specializing in the development of custom rail and crane tooling. They have been revamping these industries from within and their teams have spent years rejuvenating and overhauling rail locomotives and industrial crane technologies. Lately their focus has been the conceptualization of state-of-the-art products never before implemented into industrial rail operations. Marmon contracted us to create an array of video content to promote their exciting new line of products. The Derail Light is one of many ideations Marmon Rail & Crane has developed and video examples like this are building considerable interest for what was previously a largely unacquainted audience. By creating and distributing content that speaks directly to their rail yard consumer, effective solutions like the Derail Light are becoming commonplace for their customers.
"This video-based strategy has contributed to a measurable boost in leads across the board..."
Jan Fence is northern New Jersey's premiere fencing installation company that has been in business since 1955. We were initially approached by them to help produce a local TV commercial as they had done this in the past and wanted to try again. We worked closely with them to understand their marketing process and sales goals and ended up proposing an over-arching video marketing strategy to be implemented over the course of 6 months. Because of this new video backed approach, they now have a consistent flow of high-quality video content to put out across their marketing channels every week. We have been able to split test all of this content for them and in turn understand the type of content that resonates with their ideal customer. This video-based strategy has contributed to a measurable boost in leads across the board for Jan Fence.
Craig Shugert | CEO
LifeWalker Mobility Products
"With New Cape Pictures, every thought and detail from our creative outline was artfully captured in the production, with no idea or concept left to question. Greg and his team's patience and persistence to capture and perfect each scene for our commercial was essential in our efforts to captivate and excite many new customers to purchase our product."
President | ConducTV Brands
Joe Kaplan | Director
One River School of Art and Design
"The New Cape team was professional, efficient and so respectful of my team's time. We went in not knowing exactly what it was that we wanted and they helped us develop a more solid vision for our production and the footage came out beyond our expectations. We can't wait to work with them again - such a smooth and easy transaction with high quality results!"
Marketing Director | REdirect Consulting
Matthew Ripaldi | Executive Vice President
“We have worked with New Cape Pictures for years on a dozen or more media projects. They are a real pleasure to work with. Always professional, reliable and deliver projects on time!”
President | Sensor Brite