The Benefits of Video in 2019
When a business decides to embrace video they do so with the hopes of boosting brand awareness and increasing their customer base.
One thing that binds us all together as business owners is the ever growing need for more customers/clients. Video is the most powerful medium in the world for getting your message out and connecting with prospects.
As a business owner or employee you're constantly repeating yourself when trying to pitch your business. You are inherently relying on the people you are speaking with to visualize what you are describing. With video it does all of that for you. You aren't relying on them to hear you out you're simply asking them for their time. When utilizing video production you are then able to portray your business's value to others in a way that no one else could because video has these amazing properties.
This ultimately saves you time and warms up your leads that are coming to your website, looking at your e-mails, social media etc. Video is a way to share experiences and when you share video it's almost like you are there as a viewer. It gives others a sense and an understanding of your reality that is almost impossible to achieve through any sales call.
As far as reaching new customers, this digital environment we all live in has opened the flood gates as far as marketing and advertising is concerned. Between Google, YouTube, Facebook and a half dozen other platforms there is an inexhaustible supply of eyeballs you can place your ads in front of. While it can be argued that social media as a whole can have a negative impact on society, there is just no denying it's ability to consolidate massive amount of people. This makes things easier than ever to target specific demographics and drive traffic to your little corner of the internet. However there is much more complexity behind a successful commercial campaign than throwing an ad up on Facebook and hitting 'Boost Now' but more on that in a future post.
For those still on the fence about fully embracing video for their company - consider these statistics. According to Forbes, 90% of customers report that product videos help them make purchasing decisions and 64% of customers are more likely to buy a product online after watching a video about it. According to YouTube, mobile video consumption grows 100% every year. If you own your own business or work for someone who does - now is the time to take the step forward and feel the benefits of a strong commercial campaign firsthand.
About the author
Gregory Standal is the founder of New Cape Pictures, a production company specializing in branded commercials, direct response, corporate videos, digital media and more. His expertise includes writing, producing, directing and editing immersive content for businesses and brands all over the world.