We work closely with our clients on strategy and script development to assure the maximum success for each campaign. Our focus is on visualizing your ideas and marketing in a compelling way that attracts and engages your prospects.
Our knowledge, professionalism and experience comes together on set. This results in a production finishing on time, on budget and exceeding expectations.
Our post department is fully adaptable and can deliver in any format. Motion graphics, 3D animation, color correction and sound design are completed in house and catered to each production.
With each respective campaign, the first step to any successful production is understanding what it is that needs to be achieved. We thrive at determining that specific message and how to convey it, both visually and audibly. After forming a cohesive string of ideas, we craft them into a relevant narrative that works for that specific product or service.
It is important to note early on the exact tone, vibe and aesthetic each production calls for. Our meticulous attention to detail and careful planning pays off once we arrive on set and these effects can be felt in the editing room as well. We work closely with our clients on research, script development and strategy to assure the maximum success for each campaign. We put together the right creative team to meet your project's specific needs.
Marketing your brand presents an exciting challenge. It is a chance to combine your creativity and passion for your company’s products or services and share the end result with the world. New Cape Pictures will carry your campaign from ideation, through the production process and to delivery. If you need help transferring your concept from script to screen, let us help craft your vision into a reality. We are an east coast based production company located in New Jersey. Although our specialty lies in direct response commercial production we also thrive producing branded content adverts, short form web spots and live events . We primarily shoot in and around the tri-state area with several studio spaces located in and around northern New Jersey.
If the thought of commercial production is overwhelming, you can rely on us to cater you with the expertise and equipment your project requires. We offer a full range of production services as well as an array of industry professionals each at the top of their respective niche. Whether it be a full-scale camera crew, audio professionals, grip and electric, hair and make up artists, actors, set designers, food stylists or production assistants. We bring an unmatched level of perfectionism and attention to detail to every production. Ultimately our knowledge, professionalism and experience comes together on set. This results in a production finishing on time, on budget and exceeding expectations.
With You All the Way
Here at New Cape, we do more than just execute effective video content. We can also assist with the creative development and post-production aspects of your company’s commercial production needs. From the initial design through to the finishing touches, we are with you every step of the way. Check out examples of our past work to see just what we can do for your company. For more information, call us at (973) 433-0433, email us at firstname.lastname@example.org, or send us a message using our online form.
All of our careful planning and hard work on set comes together once our editors get their hands on a project. Our post department is fully adaptable and can deliver in any format. Motion Graphics, 3D animation, compositing and music production are completed in house. Sound mix/design and color correction is catered to each production.
Some productions may warrant an animation only approach, while others might be particularly graphics or text heavy. We collaborate with our clients early on to determine what style of video we are to produce, as well as the most effective way to arrive at that creative ideal. The end result yields content that is effective and engaging for all parties involved.
The Final Hurdle
Once a production is wrapped and ready to be showcased, getting the spot to air on TV or other outlets can prove a challenge. Knowing when and where to place media is something that should not be left to chance. We work alongside specialists with experience purchasing media space in both digital and broadcast markets. This ensures your campaign will hit key demographics and maximize it's potential reach.
Please contact us today for any and all of your post-production needs. Call (973) 433-0433, e-mail email@example.com or contact us via the online form and we will be happy to assist you further. You can also check out some of our featured work here.
The Truth About Production Companies
We came to the realization that the overwhelming majority of production companies are not offering true value for their clients. They can produce an exceptional video for them. It might look great, it might sound great and the messaging might be on point. However, if the client then takes that video but is unaware how to make it generate revenue them - it was ultimately a waste of resources. It doesn't matter how incredible a video looks and sounds if the right people are not seeing it. And that is the key differentiator to consider. How exactly do we get your video in front of the specific types of people that are willing to buy your product or service today?
Tangible Results You Can Measure
We help companies scale their business by leveraging commercial campaigns on Google, Facebook, YouTube and Instagram. We work with a team of experts on the implementation and combine our mastery over video production and communicating the right message to the right people. A powerful message gets attention, communicates the gap in peoples' lives and defines the cost of not buying today. We conduct extensive market research, form a hypothesis, and then go back to the market to test our hypothesis and collect feedback. This allows us to hand pick the winning formula that generates the most leads on our chosen platform and get our client's consistent results.
For those still on the fence about fully embracing video for their business - consider these statistics. According to Forbes, 90% of customers report that product videos help them make purchasing decisions and 64% of customers are more likely to buy a product online after watching a video about it. According to YouTube, mobile video consumption grows 100% every year. If you own your own business or work for someone who does - now is the time to take the step forward and feel the benefits of a strong commercial campaign firsthand.
Coming Full Circle
After your production is wrapped and the campaign has been launched it is time to reap the rewards of all of that hard work. We typically expect to deliver a 3:1 ROI for our clients by the third month of the campaign's life cycle. Every day we check on the campaign's analytics and make subtle tweaks to assure the right mix of audience, media and message.
We would love the opportunity to grow our businesses alongside each other. Please call us (973) 433-0433 or drop us a line via e-mail at firstname.lastname@example.org. We encourage all potential clients to fill out our online form as well to help us get a deeper understanding of your business and background. If you'd like to see some of our past work - click here.